by Janet Attard
More and more small businesses are realizing that having a web site is no longer an option. It’s a necessity. Consumers, businesses and government buyers all use the web to buy products and services directly and to research those purchases they will eventually make offline through more traditional means.
Having a web site and profiting from it don’t necessarily go hand-in-hand, however. In fact, some web sites are so poorly designed and constructed that they drive customers away instead of getting them to open their wallets wide. You can minimize that problem by following these basic principles of sound web site design and navigation.
1. Don’t hide what you sell
In many instances, the “content” that visitors want is information about the product they want to buy. If you make it difficult to find your shopping area, if your pages take a long time to load, or if visitors can’t find your order form, they will either give up or go shop in your competitor’s online store.
Continue reading “Top 10 Tips for Building a Profitable Web Site”
